At mama;licious we want to contribute to a more sustainable world.

    As a part of BESTSELLER we share the overall vision to increase the use of more sustainable materials year-on-year.

    Our North Star is our ultimate ambition and commits us to bring Fashion FWD until we are climate positive, fair for all and circular by design.


    We strive to keep up with the latest trends and developments within sustainability and always aim to offer more sustainable alternatives in our collection.


    With that said, we do not compromise on the look, fitting and styles of our more sustainable alternative choices. We are proud of our awareness* initiative

    and we would like to invite everyone to join our journey to creating a more sustainable future.



    *Awareness means that at least 50% of the style are made from more sustainable materials.


  1.   HOW WE DO IT


    At mama;licious we strive to create positive change by designing styles that are made with more sustainable materials and tagging them with our

    awareness labels. By doing so, we hope to create a momentum that will help move Fashion FWD.




    We are a proud member of the Better Cotton Initiative, and we support more sustainable cotton. The Better Cotton Initiative exists to make global

    cotton production better for the people who produce it, better for the environment it grows in, and better for the future of the cotton sector.

    Better Cotton is sourced via a system of Mass Balance and is not physically traceable to end products. Learn more at http://bettercotton.org/learnmore



    As a BESTSELLER brand, we are a member of the Better Cotton Initiative.

    Click here for more information https://about.bestseller.com/sustainability/sustainability-in-bestseller