New In: Maternity Fashion & Clothes

Looking to spice up your wardrobe with new items that are versatile, elegant and always on-trend? Then you’ve definitely come to the right place. Every week we receive new products that are essential for every style-inspired mum-to-be and new mums. Be sure to bookmark this page so you can revisit us often to discover all of our new and trendy products.

Embrace the Beauty of your Bump

With a new season on the way, why not consider injecting your work-appropriate maternity attire with a bit of a fashion update? We’ve got a wide selection of trendy and affordable items that you can easily mix and match to create sleek and stylish looks that transition seamlessly from desk to dinner.

Try offsetting any one of our playful but understated maternity day dresses with a pair of

our maternity trousers, for a current look that’s easy to throw on and go. No muss, no fuss, as this outfit is easy to dress up or down when you add the right accessories. Think silver jewellery and comfortable block heels for a day at work, or a night out with friends. Bring it down a notch for a more casual approach with different footwear like a pair of ankle boots, and then top off the more laidback look with any one of our jumpers or cardigans. Comfort and style combine flawlessly with this quick and convenient ensemble. Another fashionable office-wear option would be to combine smart trousers with one of our lovely tops. Varied and stylish, our range includes wrap tops, printed camis for warmer temperatures and even long-sleeve knit tops for cooler days. But for a professional put-together look, opt for one of our longline blouses or shirts. Whether they incorporate lace or sheer panelling in the design, or simply have a pared-back pattern that’s easy to match with other separates, these can be perfectly paired with a skirt for a chic take on executive realness. Additionally, quite a few of them feature over-bump tie-waists that accentuate your figure and provide a more flattering silhouette.

What to Wear when Nursing?

Shop the prints and cuts of the season, and update your nursing wardrobe with great items at affordable prices. Our nursing wear is created with inspiration from the latest seasonal trends, with your comfort and personal style in mind. All our styles are perfect to wear at home, at the office or when you’re out and about with your baby. Check out our new nursing tops in a variety of colours, shapes and prints, and pair them with a pair of stretchy post-partum trousers or leggings. We also have a great collection of dresses for breastfeeding that are perfect for the new season. You can also check out our new 2-in-1 styles, which can be used both during your pregnancy as well as after your baby is born!

A more sustainable maternity and nursing wardrobe

We get it – you want to feel and look your best during your pregnancy and when nursing, but it can be difficult to shop if you’re worried you’ll only be able to wear the clothes for a short amount of time. That’s why we’ve created our 2-in-1 styles which can be used during your pregnancy, the post-partum period as well as for breastfeeding. These styles have been crafted with consideration to allow plenty of room for your growing bump, your changing curves after the birth, and to allow easy access to nurse your baby anywhere, anytime – while still being flattering and on-trend. We also know that you want to dress mindfully in soft qualities that have a lower impact on the environment and the planet. And we support that! We’ve crafted an AWARENESS COLLECTION with styles made from more sustainable fabrics, such as organic cotton, recycled polyester and lyocell. The collection contains tops, bottoms and dresses that follow the season’s trends but also seamlessly fit into your existing wardrobe. This way, you can shop mindfully – for you, your baby and the planet.